Contact Us

Researchers Trying To Brand Casper

Kevin Koile – TownSquare Media

Casper is usually referred to as the Oil City, but now researchers are working on how to identify it to residents, visitors and to the world.

From December 2013 through March 2014, Adbay has been surveying people both in and outside of Casper, on how they identify the city, in terms of the people, the landmarks, and the lifestyle among other topics.

Shawn Houck, Adbay owner and project manager for the branding, says the numbers have been added up, and soon it will be time to figure what kind of story the community can tell about Casper to others, based on the results.

“The more and more they tell the story to themselves, the more powerful that story becomes to the outside world, brings in more and more visitors and it just has a snowball effect, and so what we would like with the Casper brand, is that same sort of coalescing around one image, one idea, one thing that we say, yes this is us, we put our flag in the ground and we own it, and we move forward confidently. we go out there with pride and we say this is who we are, and we’re happy and we’re glad and we’re proud of it.”

A number of Casper brand community workshops will be held the week of August 11th, but space is limited.

Click here for more information and to see survey results.

Best of The River 107.9

Recommended For You

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to using your original account information.

*Please note that your prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for River Rewards quickly by connecting your Facebook account. It's just as secure and no password to remember!

Sign up to have exclusive River Rewards contests, events, coupons, presales, and much more delivered to you for FREE.