This Thanksgiving PSA from William Shatner rests somewhere between his musical stylings and that time he threw a chair on ‘$20,000 Pyramid’ on the weirdness scale.

In the video below that Shatner made for State Farm Insurance, the onetime Capt. Kirk talks about the dangers of deep-frying a turkey.

It’s a worthy message, but one delivered with that special surreal Shatner flair. The title? ‘Eat, Fry, Love.’ Check it out below.

[Time]