When I grew up as a kid desperately wanting to be in radio there were certain songs that had a cultural, political and social appeal in the 60's. One of those songs was called "The Games People Play," by a southern sessions player named Joe South. He was known for his work as a serious player in Atlanta, Muscle Shoals and Nashville, as well as work with Aretha Franklin and Bob Dylan. It stuck with me when I would sit, late night, playing music at a small local rock station. It was haunting in it's social commentary and won the southern side man a Grammy in 1968.. ...Joe South also appeared as a player for others.  He was known for his work as a serious player with Aretha Franklin and Bob Dylan while penning hits for Elvis Presley and Gene Vincent. "Oh the games people play now...every night and every day now...never meaning what they say now....never saying what they mean." Joe South was 72 and passes to the great recording studio in the sky yesterday.