Trooper, the Iron Maiden-themed ale, has reportedly sold more than 3.5 million pints since its launch in March 2013. Remarkably, the Cheshire, U.K.-based Robinsons Brewery has reached this number without spending so much as a thin 10 pence on advertising.
The heavy metal community was virtually celebrating in the streets on Feb. 10, 1999 when it learned that British legends Iron Maiden would be welcoming fan-favored vocalist Bruce Dickinson back into the fold after a six-year absence (and guitarist Adrian Smith after a decade).
Updated 12/27/13: Original source CITEworld has retracted their story — “Due to writer error, an original version of this article stated that Iron Maiden used MusicMetric’s analysis to plan its South American tours. MusicMetric did not work directly with Iron Maiden. The analysis described in this article was carried out without the band’s participation or knowledge, and we have no confirmation th
Two of heavy metal’s greatest champions, Metallica and Iron Maiden, have been officially confirmed as headliners for Sonisphere 2014 -- the European continent-touring mega-festival first launched to great success in 2009, but which latter suffered a last-minute cancellation of its UK leg in 2012, and took a year off in ’13...
On August 28, 1993, Bruce Dickinson gave his last performance with Iron Maiden until he rejoined the band in 1999. The 1993 show was filmed by the BBC at Pinewood Studios in London and broadcast on MTV and pay-per-view in the U.K. Later, it was released as 'Raising Hell' on home video.
Iron Maiden’s new foray into alcoholic beverages seems to be yet another smashing success for the legendary band. After unleashing news of their coveted ‘Trooper’ ale on the world, the response has been so positive that the brewery is having a hard time keeping up with the orders, and that’s just keeping up with advanced requests before the beer is even on sale.