In this case, it was 'Rio.' The high-flying kids' movie, which features the voice talent of Anne Hathaway, Jesse Eisenberg and more, pulled in an estimated $40 million, making it the year's best opening thus far.

Coming in at a distant second was the much-anticipated 'Scream 4,' which opened with an underwhelming $19.3 million. That number is especially disappointing, considering 'Scream 3' grossed $34.7 million in its opening weekend 11 years ago.

The good news: Brand's live-action/animated comedy 'Hop' took the top spot for the second weekend in a row, with $21.7 million. That marks a 42 percent drop from last weekend, bringing the film's grand total to $68.2 million thus far.

Unfortunately, Brand's other movie, 'Arthur,' a remake of the Oscar-winning '80s comedy starring Dudley Moore, underperformed with audiences, bringing in just $12.6 million. The movie, which also stars Greta Gerwig, Jennifer Garner and Helen Mirren, suffered from poor reviews that likely killed its word of mouth.