Yeah, party grandma, slam that pumpkin beer down. Lose your balance, fall over, break your hip and maybe you'll get your own Life-Alert commercial endorsement to make enough bank to cover your visit to the ER...
The global beer market is under siege. Powerhouse companies Anheuser-Busch InBev (ABI) and SABMiller have spent nearly $200 billion over the last decade, buying up the majority of brewers on the planet. What they have effectively created is a two-armed mega-beast of brew, capable of severing the heads of anyone else who dares to make beer within our solar system.
While alcoholic folklore often paints a rotten picture of a man on a mission to drink himself blind with things like household chemicals, kerosene and anti-freeze, it is the consensus of “the committee” that not even the most desperate of the breed would dare knock back a bottle of decade-old beer.
It does not take the well trained nose of a beer aficionado to determine if a beer has gone bad or not. No sir; upscale brew connoisseur and backwoods drunkards alike know that there is only one word to describe the putrid scent of beer gone rotten – and that is “skunk.”
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