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Apple’s highly-anticipated ‘Let’s Talk iPhone’ event on Tuesday began with newly-installed CEO Tim Cook reflecting on some of the company’s successes, as well as one new one: the new iPhone.

Dubbed the iPhone 4S, the gadget keeps with the company’s tradition of introducing completely new models every other year, with upgrades in between.

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Sources claim Apple’s newly-installed CEO, Tim Cook, will preside over an October 4 media event in which he will announce the long-awaited iPhone 5.

The date is consistent with previous reports setting early October as the release date for the next-generation smartphone.

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Steve Jobs is stepping down as chief executive at Apple, the company said on Wednesday. Jobs will remain at the company as chairman, but he and his iconic black turtleneck will be replaced by former Chief Operating Officer Tim Cook.

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At WWDC, Apple's annual developers conference, head honcho Steve Jobs came and went in only two hours, but left the rapt audience of gadget geeks with the next full year of the company's plans, including the launches of iCloud, iOS5, and the new Mac OSX Lion.

In the spotlight, and held for Jobs' trade

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Playboy has come to the iPad. The website for the iPad, which had been announced back in January, is up and running as of today, founder Hugh Hefner revealed on his Twitter feed.

The app allows people to access all past issues of the magazine, as well as new ones.

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Apple made more news today as they announced the all new iPad 2. The announcement opened with Steve Jobs, looking "good", relaying sales figures that Apple has seen over the past year. Then Jobs rolled into the big unveiling of iPad Part Deux. The iPad 2 ships March 11th!

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