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Abercrombie & Fitch

Abercrombie & Fitch

Rebranding A&F
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L.A. Filmmaker “Rebrands” Abercrombie & Fitch Using The Homeless [VIDEO]

A week or so ago I put out an article about the Abercrombie & Fitch CEO's controversial remarks about the brands target demographic.  A&F CEO Mike Jeffries' comments went viral and caused a lot of backlash.  In regards to the A&F drama, a L.A. filmmaker has decided to express his disappointment by using homeless people to help "rebrand" A&F's desired image.

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Abercrombie & Fitch
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Abercrombie & Fitch CEO Allegedly Claims Store Makes Clothes For ‘Cool’ and ‘Attractive’ People Only

Popular clothing brand Abercrombie & Fitch's CEO has recently come under fire for a response he gave in regards to their target demographic.

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women's bodies
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Abercrombie & Fitch Doesn’t Want Large Women in Their Stores — Is It Fair?

Fashion retailer Abercrombie & Fitch is coming under fire for its decision not to stock XL or XXL sizes for women, ostensibly because they don't want that type of buyer in their stores.

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