Sexist Children’s Books or Super Sensitive Shopper?
London TV producer Krystina Meens posted this image of two children’s books placed next to each other in a London Harrods department store that claims to have done away with gender marketing.
The book on the left, with a girl on the cover, is described on Amazon as a guide that’s “all you need to become a gorgeous goddess.” The book on the right, with a boy on the cover, is marketed as a how-to guide to “becoming or just appearing highly intelligent.”
Does this give the message that only boys should try to be cleaver and girls should stick to trying to be gorgeous or is this shopper ‘reading’ too much into this? What do you think?