If you have Instagram, check your updates in the app store because there is a new feature that might surprise you. If you weren't aware, Facebook owns Instagram; and to challenge the explosion of the popular video app that Twitter brought to the table with Vine, they did what seemed most logical. They brought video to Instagram.

Instagram has over 100 million users, and now the ability to shoot and share short video clips with the app is here. Facebook is clearly playing catchup in a move that takes a shot at Vine, the uber-simple app that allows user to make six-second video clips that run in an animated GIF-style endless loop.

Everyone from teens to celebs to brands have gravitated toward Vine, racking up 13 million users in just four short months. To put things into perspective, it took Instagram a year to reach 10 million users. What this screams is that we're now living in a world where sharing photos of what we see and experience on a daily basis isn't enough.

So how will the new Instagram video update compare to Vine? Well, Instagram is pretty proud of their stability feature, claiming that you will be able to capture beautiful video footage, even on the move. They also boast impressive new filters, crafted specifically for video use. For anyone who isn't aware, one of the reasons Instagram is so popular is due to the app's ability to make otherwise boring photos seem way cooler than they really are.

Prepare for selfies and food pics to be taken to a whole new level.

Twitter may have been scooped by Facebook when the social media giant bought Instagram for $700 million right from under their nose, but shortly after that, they went on the hunt and discovered Vine, a mobile app that shares the same forced brevity guidelines as they do.

Twitter thinks about six seconds the way it does about 140 characters: From that forced brevity flows unbridled artistic expression.

Will this new video feature on Instagram throttle the rising popularity of Vine? Experts are saying the copycat move might actually backfire, and fuel Vine's popularity by introducing the concept of short-form videos to an even larger audience. If anything, this shows how quickly we as consumers are always looking to move on to the "next big thing."

Will video on Instagram be "the next big thing?" Only time (and our News Feeds) will tell.

[via LA Times]