Do you hug your dog? According to a new survey, you probably do — and you aren’t alone.

A poll conducted on behalf of Beneful Baked Delights dog treats found 68% of respondents hug their canines more often than certain humans in their lives, including relatives and best friends.

So why shouldn’t we all hug our dogs together? To help Beneful launch its new doggie snack line, the company is hosting the first-ever Hug Your Dog Day on its company Facebook page starting at 9:00 a.m. EDT on Tuesday, April 10th.

Eric Stonestreet, the Emmy Award-winning star of ABC’s ‘Modern Family,’ and his 12-year-old rescue dog, Coleman Hawkins, have already kicked off the festivities by sharing the first official hug in a video featured on the Facebook page.

But you get to join in, too. The first 12,000 people who post a photo of themselves hugging their dogs to either Facebook, Twitter or Instagram with a caption including the hashtag #hugyourdog will get savings coupons for the new Beneful Baked Delights dog snacks. Katy Laciny, Beneful Baked Delights brand manager, said:

We know how much happiness dog owners get from hugging their four-legged best friends and we wanted to celebrate this with our first-ever virtual Hug Fest. Our new dog snack line offers dog owners a new way to ‘hug’ their dogs with a special, everyday snacking experience.”

So have you hugged your dog today?