50 Years Ago: First Series Of Beatles Trading Cards Issued
You know you’ve made it in America when you get your image on a bubblegum card. In May 1964, as all things Beatles were taking hold over the youth of the world, Topps got in on the game, issuing the first in a series of Beatles trading cards. The original series featured a total of 60 black & white cards in the set, and sold for five cents a package.
Topps had been doing quite well selling baseball cards since 1950, and knew a golden opportunity was at hand. Card designer Sy Berger made the trek to England in early-1964 to meet with Beatles manager Brian Epstein to negotiate the deal. Between 1964 and 1965, three series of cards were issued, with color photographs and information on the back eventually worked into the equation.
There were other sets of cards issued at various points in the ’80s and ’90s, but it’s the original three series that remain highly collectible to Beatles fans, selling for anywhere from 10 to hundreds of dollars in various eBay auctions.