This guy was everywhere — on billboards, in magazines, on Abercrombie & Fitch shopping bags — and then he disappeared. Who was he?

In case you’re one of those people who treat hott guys as more than just a piece of meat, the male model’s name is Maxwell Zagorski. And he didn’t disappear. Zagorski was one of Abercrombie’s shirtless and sexy studs from 2006-2008, and then he was quickly picked up by International Jock in 2009 and became the face and body model for Levi’s Underwear.

We’ll be keeping an eye on this one, that’s for sure.